Evaluation 4: Who would be the audience for your media product?

The target audience for my magazine would be in the young adult category (16-25), which could be seen as quite a large age range for a genre specific magazine, however, I believe and my questionnaire results suggest that this is the age group which have the largest interest in my magazine. Age aside, I believe that my audience will be formed of people who have a taste in Kpop or who have a large interest in the culture of Korea. 'Kstar' magazine will also appeal to those which may have grown up in the boom of Kpop in the 90's and 00's when Kpop music first started to be produced. This being said, I also think it appeals to the younger generation of fans who first herd of Kpop due to the success of PSY will also have an interest in my magazine. This has been reflected in the 'pocket money' price that I gave to my magazine and the use of informal language within my magazine. when it come to demographics, I strongly believe that my magazine will appeal to both western and eastern tastes. I think that the majority of my audience will be of asian origin and there would also be a large western following too from the USA, UK and Europe. The magazine may be more prominent in Korea if fully translated into Korean however the english version whilst still appealing to the Korean market, is likely to have more of an impact on the western world, especially in the UK which makes up nearly half of Europe's Kpop fanbase!

Statistics are from Yonhap News and The Korea Times

Furthermore, my magazine is a unisex magazine which aims at appealing to both men and women. i think that i achieved this due to the fact I made the colour scheme very plain and simple. On the other hand, Kstar may appeal to women more than men for the reason that in my double page spread I have used a large amount of pinks and pictures of flowers to emphasise my main artist's (UNIQUE) femininity which may be empowering for a female audience opposed to a male audience. However, this is such a small section of my magazine and for that reason I feel that my double page spread would not make a difference to the fact that my magazine is unisex as a lot of Kpop fans would look past this due to the fact that men are often 'feminised' in Kpop anyways. 

Popular Kpop band 2NE1 wearing 'feminine colours'

Korean boyband EXO all wearing pink

I believe that my audience should be unique and individual and I think to appreciate all aspects of Kpop you have to be somewhat different to the 'norm'. People who read my magazine will be young, open minded people who have a taste in modern music, fashion and art (etc) and like things that are out of the ordinary. For western fans, my magazine will be somewhat of a safe place for them to express their own individual tastes and guilty pleasures that they may suppress in order to fit in with western society. The younger, more rebellious generation of young adults in Korea may be pulled to my magazine as it discusses things they are interested in and goes against traditional Korean culture and modesty without being explicit. 

Modern (Rebellious) Korean Teenagers

Modern Korean Fashion